Karma is an app that helps consumers buy perfectly good food that would otherwise be thrown away.
With Karma, they can find delicious unsold food from restaurants, cafes and grocery stores to enjoy for half the regular price. The app launched in Stockholm in 2016 and has recently arrived in London.
In the app, people can see on a map where there’s food to be saved nearby, choose what they would like to have and pay directly on their device (with a compelling 50 per cent discount). Then, all they have to do is pick up their order as takeaway at the restaurant or grocery store.
Karma is on a mission to fight food waste and its environmental impact. Every year, one-third of all food produced is thrown away, resulting in 1.3 billion tonnes of waste worldwide. It’s no surprise that the food industry takes a major toll on the environment, from the staggering amount of resources required for production and distribution, to the CO2 emissions from landfills brimming with waste.
With Karma, restaurants, cafes, and grocery stores can sell surplus food at a lower price and still make some profit out of items that would otherwise be worth nothing. Sellers don’t have to pay to list their meals and food items on the app — Karma only collects a 25 per cent transaction fee on each purchase to cover its costs. And they can also upload photos (like these) that will make every foodie’s mouth water.
The Karma app, which is currently available in Sweden and the UK, has already 250,000 users and over 1000 participating locations.
Edited by City of Future’s staff.