Since 2014, Pininfarina and the famous German audio-expert, Magnat, have been working together in a strong alliance. Combining Italian design with German engineering resulted in some of the most beautiful high-class headphones ever made: the over-ear headphones LZR980, winner of the Good Design Award 2016.
With the all-new in-ear headphones LZR 948 BT, both companies strengthen their successful collaboration. These headphones do not only transfer the audiophile capabilities of the legendary Magnat LRZ heaphones to an ultra-compact housing, they also offer wireless audio connection via Bluetooth with aptX technology. But what sounds great looks even better: the exterior has been carefully designed by Pininfarina creating a unique dress for the innovative technology.
On the occasion of the launch of the new LZR948, Magnat and Pininfarina present ‘The Beauty of Sound’, a campaign conceived to communicate a new idea of Absolute Beauty marrying the elegance of shapes with the high-fidelity of sound to gift end-users a unique experience.
For more than 16 years, the audio engineers at Magnat have been relying on laser optimized speaker drivers resulting in products superior to conventional drivers. The skilled experts at the German manufacturer now managed to apply the technique of using laser measurement to a product as small as the new LZR 948 BT designed by Pininfarina. The artists at the famous Italian design house did create a marvellous housing that on the one hand shows fine curves in a modern, organic design but on the other hand manages to provide the perfect shell for its high-end technical interior.