One might think that electric drive would sterilize the motorcycle experience. Actually, electric motorcycles asymptotically approach the mythical Centaur. The electric motorcycle is not a risk but chance, an opportunity for rich and intense experiences. The polemic tends to place mechanics and electrics in opposition. The idea of the e-raw motorcycle is to bring the two dimensions into harmony: employ electrics to deploy mechanics.
The design approach was to develop this project with the values of harmony, transparency and durability, in both form and substance. Aesthetically, e-raw fits the logic of transparency and clarity. All structuring components are visible in order to reveal the mechanics of the motorcycle. Inspired by classic customs and café racers, e-raw links the language of electrics with lines of the past. The name e-raw illustrates all the processes of this project: “e” for electric and “raw” for natural and pure.
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