PROJECT 350

"PININFARINA TO DESIGN TORRE CARRA, A HIGH-END RESIDENTIAL DEVELOPMENT FROM GRUPO SAN SIRO"

Pininfarina

Guatemala City, GUAT. , July 7, 2021 - Global icon of Italian style & design Pininfarina, recognized for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation, is pleased to announce its first residential development in Guatemala and first ever in Central America. Seeking to create a high-end, contemporary living experience for local residents, luxury Guatemalan-based residential developer, Grupo San Siro tapped Pininfarina to design the Torre Carra. The tower is slated to become one the tallest buildings in the city once completed in 2024.

“As the fundamental principle of San Siro is innovation, we wanted to embark on something that really set a new standard in the luxury real estate development,” says Luis Fernando Morales, Director Executive of Grupo San Siro. “That is why we decided to form this alliance with renowned designer, Pininfarina, we wished to give Guatemala a truly unprecedented building."

Situated within culturally robust Guatemala City, the 38-unit tower will feature native Italian Carrara stone material to exude warm, inviting tones. Influenced by the historical Italian art and architecture of Pininfarina's roots, the sculpted Carrara marble reflects the firm’s ethos of ‘elegance, purity and innovation’. The art of sculpting – manipulating mass and texture to mold light and space in order to convey a distinct message – serves as the main inspiration behind the luxurious Torre Carra.

As evidenced in the transformation of material, sourced from the mountains and delicately shaped into stunning organic forms, the process for designing the mid-rise residential tower follows a similar path: molding and refining to a unique, yet inviting aesthetic. The curved facade, featuring large terraces at each level, offers units abundant natural lighting and marks a definitive iconic factor of the design, seen from around the city.

"We are thrilled for the first residential development in Guatemala,” says Paolo Trevisan, Vice President of Design at Pininfarina of America, which oversees the firm's work in Latin America from its studio in Miami. “Offering an exceptional experience in elegance and fine finishes, residents will feel the dynamic design within their own home.”

The building will include a gym, electric scooter and bike station, parking garage, concierge area, children’s playroom, pool with attached deck, and a BBQ pit. Seeking to further integrate the foliage of the local environment into the design to activate residents’ senses, the team also incorporated native flora throughout both private resident and amenity spaces.

Torre Carra by Pininfarina is slated to break ground in early 2022.