PROJECT 354

"DUTCH TOAST: FIRST ROBOTIC BAR OPENS IN AMSTERDAM"

Makr Shakr

Makr Shakr, the world's leading manufacturer of robotic bartenders, unveils the first robotic bar ever in the Netherlands. The new venue, located in the city center of Amsterdam, features the most advanced model of drink-mixing robot Toni. Its mechanical arms can precisely prepare and serve any drink in seconds.

Crafting cocktails in a quick, contact-free fashion, the robotic bar fully complies with all the rules of sanitization and social distancing. At a time in which restaurants and clubs still struggle to offer a safe solution for mixing drinks, robotic bartending acts as a game changer, allowing visitors to get a glimpse into the future of the hospitality industry.

The new venue, called Robo Bar, is open to the public in the popular neighborhood of Leidseplein in Amsterdam, just around the corner from the famous Rijksmuseum. Toni shows how technology can empower people and create a new drinking experience. Users can either select premade recipes developed by international bartenders, or create and name brand-new, customized cocktails of their own. Shaking, stirring and muddling a string of cocktails and mocktails from more than 150 different bottles hanging from the ceiling of the bar structure, Makr Shakr promises to shake up Amsterdam's nights.

Makr Shakr was founded in Turin, Italy in 2014. After debuting at the Google I/O conference in San Francisco as a concept, the firm today presents a product portfolio that includes Toni – the fixed unit, available in multiple configurations – and Bruno, the mobile unit rentable on request for events.

Makr Shakr's innovations boast numerous international design awards, including D&AD and Core 77. To date, the company has a worldwide presence in numerous cities, including Las Vegas, Milan and Prague. Its robotic bars are also installed on board nine Royal Caribbean cruise ships.

Photo credits: Riccardo de Vecchi

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